I wrote a few words on Froley for NME’s Buzz section..

Little is known about US producer, Froley, other than his reluctance to ever reveal anything about himself. Hiding behind a selection of lo-fi ambient releases on his soundcloud, ‘Watered Down’, the first single from his forthcoming EP, shows a new light. It’s emotionally connecting, deep and incredibly personal – a subtle Conor Oberst.


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