Live Magazine: Campaign Post

More young people die on the road than any other type of injury. Numbers were down last year due to the powerful work of TFL’s advertising, and this year the ‘Look out for your mates’ philosophy is going one stage further.

Hosted directly on Live Magazine’s website and promoted across key partner sites and blogs, TFL in partnership with M&C Saatchi, created a clever game aimed at getting 11-14-year-olds to look out for their mates on the road.

 “We’re thrilled to have partnered with TFL on this campaign to help save lives of young people who do not take road safety seriously. It’s really important to know how to look out for yourself and your mates. If you don’t, then who will?”

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